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How do you get the appropriate content to users in the appropriate context at the appropriate moment? Content strategy is the art and the science of understanding what visitors want to achieve when viewing a site, how to mesh those goals with your business goals and delivering the right content at the right time to accomplish those goals.
Instructor David Lowe-Rogstad is the co-founder and chief evangelism officer of Substance, an interactive brand strategy and creative agency based in Portland. David’s primary role at Substance is in bringing business innovation through the application of design and creative ideas, and believes in pushing the digital landscape to empower both brands and consumers.
Instructor: David Lowe-Rogstad
As Managing Director and COO of Owen Jones & Partners, David Lowe-Rogstad leads client strategy and development for the agency. David brings more than 18 years of experience in leading and innovating brands for companies both large and small. Throughout his career he has been at the forefront of using the internet as a business and communication platform and has continually evolved and innovated as digital brand and communications have matured. He brings his diverse background and broad range of experience to the organizational development, creative problem solving, and strategic vision for both Substance and its clients. David has led and delivered digital experiences for a broad range of clients across the travel, technology, education, non-profit, outdoor, and consumer goods industries. He has worked with Levi’s & Levi’s Dockers, Williams-Sonoma, Travel Oregon, the Portland Trail Blazers & Portland Timbers, Outrigger Hotels, Adobe Systems, Nike, Icebreaker, and Intel. He is a believer in creating “the working web,” that a functional, user-centered website is the single most important point of impact you can make with your brand.
Learn more about David at http://whoisowenjones.com
+ Dept/Lab Fee: $60.00
Add CE Certificate: + $60.00
Dec 08, 2012 - Dec 09, 2012
10:00 AM - 4:30 PM