There are no items in your cart :(
CANCEL: Marketing for Creatives
What is the difference between selling and marketing? Between branding and communicating? Even professionals who have many years of experience use these words interchangeably. But each of these is the name for a distinct activityand understanding the subtleties of meaning and how they fit together is what separates the massively successful from the masses of mediocre. In this course, well clarify how an effective marketing campaign is built from insights, creating core brand foundations and winning creative expressions. Well also explore how to measure the effectiveness of our efforts and the importance of iteration and testing.
Instructor: Steve Diamond
+ Dept/Lab Fee: $165.00
Add Certificate Program Fee: + $60.00
Apr 20, 2017 - Jun 08, 2017
6:30PM - 9:15PM